Virgo Web Design Blog

At Virgo Web Design, we look forward to a few important things every summer in Chicago; warm weather, wearing shorts, the beach, festivals, and JoomlaDay Chicago, to name a few. Well, JoomlaDay Chicago is upon us this Saturday, the 9^th. This event attracts Joomla enthusiasts worldwide, and has a jam-packed schedule of speakers talking about Joomla news, tutorials, and advice on best practices. This year, it begins right after the Joomla Developer Conference (also hosted in Chicago) finishes up.

If you value your website’s search results on Google, you will likely want to take some action on your website to keep abreast of updates like this one. Google’s Webmaster Central blog recently announced that they will now be giving a minor boost in search ranking to websites that are secured with 2048-bit SSL.

Prior to this update, adding SSL to your website really only made sense if you’re handling data that should be encrypted (common examples are websites with user login/registration or e-commerce). Many websites that are already SSL adopters also only use encryption on sensitive pages, then forward to HTTPS when necessary. This practice is usually in place to help page load times, since sending everything over HTTPS is slightly more taxing on your page load times (not enough to be noticeable). Browsing  information over HTTP without accessing any sensitive data is certainly not unsafe, but making all your pages secure certainly won’t hurt things.

It’s become apparent to webmasters, small business owners, and large corporations that blogs are an effective internet marketing avenue. Blogs are an excellent method of pulling traffic to their websites by utilizing well written content that leads into promotions for their products or services. The return that you get from blogging might not be quick, but with time your efforts will pay off. Blogs serve as the most effective platform to market your content and thus their role in search engine optimization of your content i.e. products and services, is huge. Don’t be fooled into thinking that starting up your blog is easy; many don’t realize the effort involved with generating quality content that will attract users. Read on to learn how blogging can help you in boosting your sales and how to effectively manage and promote your blog.

You need to put forth your best efforts to make your website a success on the internet. Having a website but performing no marketing for it keeps it hidden from the sight of the world. However, marketing on the internet is done in many different ways. While banner ads and promotional campaigns are pretty much similar to traditional ways of marketing, search engine optimization and content marketing are completely different concepts. The internet is a world where your content plays the most important role for your business. The core concept of the internet is an advanced distribution of information, which is why it’s important that your website disseminates useful information for your users.

The e-commerce market is very competitive, with conversion rates relying heavily on a website’s design, usability, mobile optimization, and pricing. The two biggest obstacles of an e-commerce site are getting users to the site, and converting them into customers.