Having more website content is not always better, and strategizing your content to reach your goals is instrumental in growing your sales and audience. Aside from making content easier to read, content consolidation strategy also includes reducing the amount of menu items so that users aren’t too distracted while navigating through your website. In this article, we’re going to explore ways to reduce or revise the amount of content and pages on your website to improve the overall user experience.
There are many factors which should help define your website’s content. If you have an existing website content and analytics data, you can leverage that to help strategize your new content and user flows.